Cookies Policy – seroraboutique.com

Effective Date: 5 April, 2026
Website: Seroraboutique
Website URL: https://seroraboutique.com/
Company: SERORA BOUTIQUE LTD
Company Number: 17040935
Registered Office: 25 Effie Road, London, United Kingdom, SW6 1EL
Email: [email protected]

1. Introduction

This Cookies Policy explains how SERORA BOUTIQUE LTD, trading as Seroraboutique (“Company”, “we”, “us”, or “our”), uses cookies and similar technologies when you visit or interact with our Website.

This Policy should be read together with our Privacy Policy and Terms and Conditions.

We use cookies and similar technologies to make our Website function properly, improve performance, remember your preferences, understand how visitors use the Website, and, where permitted, support analytics and marketing activities.

Under UK law, the rules in PECR apply to technologies that store information on, or access information from, a user’s device, not just traditional cookies.

2. What Are Cookies?

Cookies are small text files that may be placed on your computer, smartphone, tablet, or other device when you visit a website.

Cookies help websites recognise a device, remember user actions and preferences, enable certain features, and collect information about how the website is used.

In addition to cookies, we may use similar technologies such as pixels, tags, scripts, SDKs, local storage, or other tracking tools where appropriate. References to “cookies” in this Policy also include these similar technologies where applicable. The ICO notes that the rules cover a broader range of “storage and access technologies,” not only cookies.

3. Types of Cookies We May Use

We may use the following categories of cookies on our Website:

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of the Website and enable core functions such as page navigation, security, checkout functionality, shopping cart use, session management, and access to secure areas.

Because these cookies are necessary for the Website to function properly or to provide a service you have requested, they do not generally require prior consent under applicable law. The ICO distinguishes strictly necessary technologies from non-essential ones for consent purposes.

3.2 Functional or Preference Cookies

These cookies help the Website remember choices you make, such as language settings, region, saved preferences, or other customisation features, in order to provide a more personalised browsing experience.

Some of these cookies may be considered non-essential and may be used only where consent is required and has been obtained.

3.3 Analytics or Performance Cookies

These cookies help us understand how visitors interact with the Website, such as which pages are visited most often, how users move through the Website, and whether any errors occur.

This information helps us improve the design, usability, performance, and effectiveness of the Website.

Where these cookies are not strictly necessary, we will use them only where required consent has been obtained. The ICO’s current guidance applies consent rules broadly to non-essential storage and access technologies.

3.4 Advertising and Marketing Cookies

These cookies may be used to deliver relevant advertisements, measure campaign performance, track browsing behaviour across websites, build audience profiles, and support remarketing or social media integrations.

These cookies are not strictly necessary and require consent before use. The ICO states that the use of storage and access technologies for online advertising purposes requires consent, including where they are used for associated tracking, profiling, or campaign measurement.

4. Why We Use Cookies

We may use cookies and similar technologies for the following purposes:

to ensure the Website functions correctly;
to keep the Website secure;
to enable shopping cart and checkout features;
to remember your preferences and settings;
to analyse Website traffic and performance;
to understand how visitors use our Website;
to improve content, layout, and user experience;
to support marketing, advertising, and campaign measurement where permitted.

5. Legal Basis for Using Cookies

Where cookies are strictly necessary for the operation of the Website or for providing a service you specifically request, we may use them without obtaining prior consent.

Where cookies are not strictly necessary, including many analytics, personalisation, and advertising cookies, we rely on your consent where required by law.

Where cookies involve the processing of personal data, we will also process that data in accordance with our Privacy Policy and applicable UK data protection law. ICO guidance makes clear that PECR applies to all cookies, and that where personal data is involved, UK data protection rules also apply.

6. Consent and Cookie Controls

When you first visit our Website, you may be shown a cookie banner or consent tool that allows you to manage your preferences.

Where required, non-essential cookies will be used only after you have provided valid consent.

You may update or withdraw your cookie preferences at any time through the cookie settings tool on our Website, where available, or by adjusting your browser settings.

The ICO expects organisations to provide meaningful control over non-essential storage and access technologies and to explain how users can manage those choices.

7. Managing Cookies Through Your Browser

Most web browsers allow you to manage cookies through browser settings. Depending on your browser, you may be able to:

view stored cookies;
delete cookies;
block all cookies;
block only third-party cookies;
clear cookies when you close the browser;
set preferences for certain websites.

Please note that disabling or blocking some cookies may affect the functionality, performance, or availability of certain parts of the Website, including shopping and account features.

8. Third-Party Cookies

Some cookies or similar technologies used on our Website may be placed by third-party service providers, such as:

analytics providers;
payment-related service providers;
website functionality providers;
advertising or social media partners;
fraud-prevention or security providers.

These third parties may collect information directly from your device or browser in accordance with their own privacy notices and cookie practices.

We do not control third-party cookies once they are placed, and you should review the relevant third party’s privacy and cookie policies for more information.

9. Cookies and Payment Services

We do not collect or store your full payment card details on our Website. All payments are processed by third-party payment providers.

However, certain strictly necessary cookies or similar technologies may still be used in connection with checkout functionality, session security, fraud prevention, or payment-flow integrity.

Where payment providers use authentication or security measures during checkout, those services are governed by the relevant third party’s own policies and security procedures.

10. Data Collected Through Cookies

Information collected through cookies and similar technologies may include:

IP address;
browser type and version;
device type;
operating system;
approximate geographic location;
referring URLs;
pages viewed;
session duration;
interactions with Website features;
advertising or campaign response data.

Where this information can identify you directly or indirectly, it will be treated as personal data and handled in accordance with our Privacy Policy and applicable data protection law. The ICO notes that cookies may involve personal data and therefore engage UK data protection obligations in addition to PECR.

11. Retention of Cookie Data

Different cookies remain on your device for different periods of time.

Some cookies are session cookies, which are deleted when you close your browser. Others are persistent cookies, which remain on your device for a defined period or until deleted manually.

The retention period for a cookie depends on its purpose, configuration, and the relevant service provider.

12. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in law, regulatory guidance, technology, Website functionality, or our cookie practices.

Any updated version will be posted on the Website with a revised effective date. We encourage you to review this Policy periodically.

ICO guidance and UK data protection guidance continue to evolve, including updates following the Data (Use and Access) Act 2025, so periodic review of website documentation remains advisable.